January 2017
Beginner
352 pages
7h 15m
English
Part 2 is the practical core of Smart Retail. It is a set of ideas, suggestions and tips on doing retail, all taken from observations of the consistencies present among the world’s best retailers. I’m going to concentrate on three areas: team, customer and store.
There is no order of importance as each is as important as the other. When it comes to store, I will make some distinctions between types of stores and give specific thoughts on virtual as well as physical stores. Philosophically, I am more convinced than ever that the fundamental principles of customer and store apply to every type of store, whether that’s a one-button, one-product Amazon Dash store located in a customer’s kitchen ...
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