January 2017
Beginner
352 pages
7h 15m
English
Content preview from Smart Retail, 4th Edition
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Contents
Introduction to the fourth edition
Part 1 The seven secrets of modern retail
Introduction: how customers have taken charge
1 Retail secret one: low friction and high reward
2 Retail secret two: what’s the Big Idea?
3 Retail secret three: want? Got. Need!
4 Retail secret four: “I’m just looking”
5 Retail secret five: I choose stories
6 Retail secret six: the everywhere store
7 Retail secret seven: “we love working here”
Introduction: practical people
9 How to get people to give a damn
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