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Smart Retail, 4th Edition by Richard Hammond

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Chapter 10

A little better every time

What’s the point in doing things the same way time after time? Variety is not only the spice of life but trying different ways to solve the same problem eventually leads you to better solutions.

In this chapter we explore

  • the value of small-increment change
  • gathering ideas for improvement
  • inherent risks of measurement
  • improvement opportunity lists
  • A/B testing.

Do we have any idea?

Ideas are the fuel for organisations. What you do with those ideas, and how you convert them into action and improvements, is what then makes the organisation grow and prosper. Space for improvement can be readily found in all areas, especially in technique, systems, presentation, recruitment and performance. All retailers ...

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