January 2017
Beginner
352 pages
7h 15m
English
Customer service is talked about as if it’s something that is added value; it isn’t, it is the basic currency of the new retail landscape.
Give customers the best possible experience whenever they buy from you, be that in-store or online – that’s how you’ll make more money.
There – the most blindingly obvious sentence in the whole book. Of course, such things as cost control, the basics of margin and pricing have to be right too but the starting point for everything we do in retail is the customer, how ...
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