January 2017
Beginner
352 pages
7h 15m
English
Content preview from Smart Retail, 4th Edition
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Chapter 13
Cutting through the marketing
People in marketing often talk about the “personality” of a given product. A biscuit might be “reassuring and sensual”; a brand of shoe may exhibit “anarchic yet inquisitive” tendencies. Marketers have built their world view on such thinking, despite it being precisely the sort of babble a madman might come up with following years alone in an isolated cottage, during which time he falls in love with a fork and decides the light bulbs are conspiring against him.
Charlie Brooker, The Guardian
In this chapter we explore
- a possible shift from aspiration to an expectation culture
- leveraging your voice
- extremely simple database marketing.
Retailers, customers, horsecrap
We hate hipsters, don’t we? ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.