Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media

About the Author

Liana “Li” Evans has been active full-time in the search marketing arena since 1999, becoming well versed in all avenues of social media and search marketing. Li runs the Search Marketing Gurus blog and is the Director of Social Media for Serengeti Communications, a Washington, DC-based Online Marketing Consulting firm. Li has led the SEO strategy for an Internet Retailer 500 company, and was the SEO and Social Media architect for a Fortune 500’s multi-million page entertainment Web site. As a database designer and programmer since 1992, Liana has developed technical expertise in dealing with large-scale retail sites and their ...