Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media

2. Understanding Social Media Strategies

Diving into social media without a strategy in place is the best way to set your company’s efforts up for failure. Without a strategy, you are basically trying to navigate a huge sea without a compass, a map, or a spyglass to know where you are going or where you want to end up. Without a strategy you might as well place different social media sites on a dart board and fire away. Marketing in social media is no different than any other form of marketing, such as marketing by email, online, with billboards, through direct mail, or via TV. All those avenues have carefully planned strategies and measurements for success. Why shouldn’t you use the same approach for social media?

Social media marketing can ...