Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media

Introduction

I believe that social media is changing the way that companies need to interact with both their audiences and customers by listening and directly engaging with them. I’m Liana “Li” Evans, and I am the author of Social Media Marketing: Strategies for Engaging in Facebook, Twitter, & Other Social Media.

I’ve written this book to give any marketer, novice, or expert a deeper look into the realm of social media marketing. So much has been touted, preached, and hoisted up on a pedestal as things marketers or companies should be doing, it’s hard to believe what’s true and what isn’t. This book can be your guide from beginning to end in understanding what’s hype and what’s not. From making the case of whether or not you should be actively ...