Chapter 2
Seeking Alternative Funding
IN THIS CHAPTER
Getting a grant
Winning awards
Seeking help from a professional adviser
Using crowdfunding
Making the most of accelerators and incubators
At the start of your funding journey, you probably immediately think of your bank as the first port of call. That’s a very logical thought, because for the vast majority of people, any contact with money, especially when it comes to business, goes through a bank. Your banking relationship often goes back many years. You may still bank where you opened your first savings account, it’s where you put your wages, and if you’re lucky enough to have a foot on the property ladder, it’s where you got your mortgage. So far, so good. However, that’s where the logic ends.
In all of these transactions, you’re giving the bank money or pledging security in the form of property, so the risk of something going wrong from the bank’s point of view is very small indeed. Your new business venture, on the other ...
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