Chapter 6
Doing Business Online
IN THIS CHAPTER
Understanding the power of the Internet and how to use it
Adding value to your business online
Getting help with selling on your website
Making sure that you get seen online
Conducting business safely online
According to the Centre for Retail Research, combined e-commerce sales in Western Europe (UK, Germany, France, Netherlands, Italy and Spain) were £152.20 billion in 2015. By 2022, boosted by the Covid-19 pandemic, they had more than doubled to some £328.91 billion. The online share of total retail sales in the UK has grown from 10 percent to 26.5 percent. Over 80 percent of product searches and half of all purchases are made on a smartphone.
The range of products sold online is extending considerably, and the way that businesses do business is changing, too. For example, car buyers used to make five or more visits to a dealer while making up their mind, but now, according to research by the University of Buckingham, 86 percent do ...
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