Chapter 7
Social Media Engagement
IN THIS CHAPTER
Understanding how social media works
Measuring, assessing and improving your social media engagement
Using social media platforms
Considering audio, video and other social media engagement tools
Using hashtags
Social media engagement (SME) is the ‘stuff that happens’ during your social media marketing campaigns. SME is an essential part of social media marketing. If you don’t connect with others in social networks – and if they don’t respond to you – you don’t have engagement. Without engagement, you’re simply broadcasting messages that fall on deaf ears. Nobody wants that to happen, right?
In this chapter, you discover how to start thinking about SME, including the benefits of engaging with customers. You consider who participates in SME. (Hint: It isn’t just you.) You also explore concepts that explain how SME happens – or how it should happen – if you’re using best practices.
If you’re being thoughtful about the way you communicate ...
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