3.1. Building Your CRM Management Team
3.1.1. Acquiring Sponsorship
The first goal of any implementation is to secure executive-level support for the project or, in the case of CRM within most organizations, support for the program (the set of projects required to implement functionality, improvements, and ongoing maintenance). If backing and direction is not given from the organization's upper levels you may be starting an uphill battle to get CRM implemented and adopted. Additionally, in most organizations the process of planning and managing functionality, including when it should be rolled out to users, will require a team of people to effectively plan and execute.
To ensure you will be able to acquire people's time, energy, and input, ...