December 2008
Intermediate to advanced
265 pages
7h 28m
English
book
Success with Microsoft Dynamics CRM 4.0: Implementing Customer Relationship Management
by Justin Mathena, Aaron Yetter, Hoss Hostetler
Content preview from Success with Microsoft Dynamics CRM 4.0: Implementing Customer Relationship Management
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Chapter 1. The Evolution of CRM: How CRM's evolution is relevant to the value of today's CRM initiatives
The concepts that define Customer Relationship Management (CRM) today have developed over more than a decade, stemming from very pragmatic and simple beginnings. The advancements through the years were driven by changing market needs, maturity of the business concepts from a critical mass of new ideas, and advances in technical approaches and architectures. This chapter presents the evolution of CRM based on the value achieved by those who undertook the effort. There are four recognizable stages that are important to understand along the progression, as outlined in Figure 1-1.
Individual CRM. Simple approaches and siloed information that ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.