December 2008
Intermediate to advanced
265 pages
7h 28m
English
book
Success with Microsoft Dynamics CRM 4.0: Implementing Customer Relationship Management
by Justin Mathena, Aaron Yetter, Hoss Hostetler
Content preview from Success with Microsoft Dynamics CRM 4.0: Implementing Customer Relationship Management
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2.6. Why Microsoft CRM?
Your organization may have already selected Microsoft CRM and be in the midst of an implementation, or you may be in the process of evaluating various solutions. Microsoft CRM has proven itself in the market and is currently recognized by the analyst community as a solution that can span organizational size, industry, and implementation approaches to be the ideal CRM application for many organizations.
2.6.1. CRM Capabilities for Small Businesses and Enterprises
Microsoft CRM has proven to deliver results for businesses in a vast array of industries for companies of varying sizes. Unlike other CRM systems that are designed specifically for or limited to small businesses, or those applications that target only enterprise ...