September 2003
Intermediate to advanced
384 pages
8h 16m
English
Content preview from Supply Chains: A Manager's Guide
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Chapter 10 Forecasting Demand
| 208 | The concept of the tipping point is best explained by Malcolm Gladwell in his compelling book, The Tipping Point: How Little Things Can Make a Big Difference, New York: Little, Brown and Company, 2002. |
| 209 | The model of consumer choice is described by Paul Ormerod in Butterfly Economics: A New General Theory of Social and Economic Behavior, New York: Pantheon Books, 1998. |
| 213 | The studies showing the advantages of collaborative forecasting are cited in David Ross, Competing Through Supply Chain Management: Creating Market-Winning Strategies Through Supply Chain Partnerships, Dordrecht, The Netherlands: Kluwer Academic Publishers, 1998, page 218. |
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