Knowing the Customer
With contemporary software, designing a supply chain is vastly easier than it used to be. Rather than laboriously calculating distances, costs, times, order sizes, and other quantities, planners can now use software to generate these values automatically, based on a geographical analysis of demand and supply. With these powerful new tools in hand, supply chain managers can focus their attention on the high-level tasks of analyzing demand, defining objectives, and identifying constraints.
The starting point for this process is performing a geographical analysis of demand. This analysis can be as simple as plotting customer locations on a map or as complex as combining consumer profile data with population density figures stratified ...
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