The Business of Influence: Reframing Marketing and PR for the Digital Age

INDEX

4 models of public relations

accessibility

and influence traceability

Adams, Paul

advertising, attacks on

advertising value equivalence (AVE)

AMEC grid as alternative to

AMA (American Marketing Association), definition of marketing

AMEC (Association for Measurement and Evaluation of Communication)

and the Barcelona Principles

metrics grid

Apple ‘Geniuses’

Apple MacBooks

applications, computer

APQC (American Productivity and Quality Center), definition of IMC

Armano, David

authenticity

AVE see advertising value equivalence (AVE)

Balanced Scorecard

cause and effect

and influence

and the Influence Scorecard

office of strategy management

perspectives

return on investment

strategy maps

Barcelona Principles

Bell, John

Bennis, Warren

Bernoff, Josh

Berry, Jon

Best Buy, ranking of web pages

Bodapati, Dr. Anand

Braithwaite, Charles

Breakenridge, Deirdre

Brewer, Michael

browser history sniffing

Bucklin, Dr. Randolf E.

budgeting

Business @ The Speed of Thought (Gates)

business performance management (BPM)

Balanced Scorecard approach

metrics, choosing correct

problem of quantifying performance

strategy maps

buyer marketing

C-suite titles

Cahane, Gabbi

call centres

calls per hour metric

Capability Maturity Model

capital

Caslione, John

chaos

role of Influence Scorecard

and tracing influence

chief communications officer (CCO)

chief culture officer (CCO)

chief customer officer (CCO)

chief influence officer (CInfO)

chief information officer (CIO)

chief marketing officer (CMO)

collaboration ...