- Social, technological, environmental, legal and economic factors have demanded change to the way we go about marketing and PR
- The Cluetrain Manifesto and Permission Marketing signalled the cusp of this change in 1999
- Advertising has, possibly, come under the most pressure
- Experts don’t agree on what precisely marketing and public relations are, let alone how they should co-exist.
We’re now going to see if we can bring some clarity to this situation by stripping it back and asking ourselves: What exactly are we trying to achieve here?