June 2011
Intermediate to advanced
232 pages
5h 31m
English
Content preview from The Business of Influence: Reframing Marketing and PR for the Digital Age
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Summary
- Social, technological, environmental, legal and economic factors have demanded change to the way we go about marketing and PR
- The Cluetrain Manifesto and Permission Marketing signalled the cusp of this change in 1999
- Advertising has, possibly, come under the most pressure
- Experts don’t agree on what precisely marketing and public relations are, let alone how they should co-exist.
We’re now going to see if we can bring some clarity to this situation by stripping it back and asking ourselves: What exactly are we trying to achieve here?
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
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I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.