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The Business of Influence: Reframing Marketing and PR for the Digital Age by PHILIP SHELDRAKE

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Summary

  • You have been influenced when you think in a way you wouldn’t otherwise have thought, or do something you wouldn’t otherwise have done
  • Influence is not popularity
  • Our framework pivots on the activity in all directions that causes minds to be changed and actions to alter
  • The influence framework covers all bases without redundancy.

In the next chapter, we review the facets of the social Web and social Web analytics.

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