O'Reilly logo

The Business of Influence: Reframing Marketing and PR for the Digital Age by PHILIP SHELDRAKE

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Summary

  • The social Web consists of social media, applications, services and the network of devices
  • The social Web is one of the most exciting developments in social, cultural, political and commercial history
  • Social Web analytics is the application of searching, indexing, semantic analysis and business intelligence technologies to the task of identifying, tracking, listening to and participating in the distributed conversations about a particular brand, product or issue, with emphasis on quantifying the trend in each conversation’s sentiment and influence
  • Being a nascent capability, social Web analytics services vary widely and each organization must appreciate its specific needs prior to procurement
  • Connecting data records across various databases could deliver an ‘Awesome Analytics Advantage’.

We have a new model, clarified what we mean by influence, and explored current social analytical capabilities. The next chapter takes us into measurement, complexity and what I refer to as influence-centricity. This will take us to the point that will allow us to proceed in later chapters to consider business performance management and the Balanced Scorecard, followed by the Influence Scorecard.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required