The Business of Influence: Reframing Marketing and PR for the Digital Age

ENDNOTES

1 Search Engine Strategies 2009 Conference, Chicago: http://ebusiness-unibw.org/pipermail/goodrelations/2009-December/000152.html

2 RFID describes a technology whereby small unpowered tags are attached to non-electrical things, and remote reading devices can then power and communicate with the tags from a distance, usually with the intention of learning about the thing and tracking its movements. For more information see http://en.wikipedia.org/wiki/rfid

3 http://www.cluetrain.com/book/index.html

4 Permission Marketing, Seth Godin, Simon & Schuster, 1999, ISBN: 9780684856360

5 Conversion factor of 1.284 from http://oregonstate.edu/cla/polisci/sites/default/files/faculty-research/sahr/inflation-conversion/pdf/cv1999.pdf

6 http://www.tns-mi.com/news/03202001.htm

7 http://www.kantarmediana.com/news/03172010.htm

8 http://techcrunch.com/2009/03/22/why-advertising-is-failing-on-the-internet

9 Hugh MacLeod, http://gapingvoid.com, reproduced with permission

10 http://online.wsj.com/article/SB116925820512582318.html Bret Swanson, ‘The Coming Exaflood,’ Wall Street Journal, 20 January 2007

11 http://www.youtube.com/user/TheRoyalChannel

12 http://www.nytimes.com/2006/10/09/business/media/09adcol.html

13 The New Rules of Marketing and PR, David Meerman Scott, Wiley, 2007, 9780470113455

14 Marketing and the 7Ps, The Chartered Institute of Marketing, 2009

15 Agenda Paper – Tomorrow’s World: re-evaluating the role of marketing, The Chartered Institute of Marketing, ...