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The Business of Influence: Reframing Marketing and PR for the Digital Age
book

The Business of Influence: Reframing Marketing and PR for the Digital Age

by PHILIP SHELDRAKE
June 2011
Intermediate to advanced
232 pages
5h 31m
English
Wiley
Content preview from The Business of Influence: Reframing Marketing and PR for the Digital Age

11

WHAT NOW?

This chapter takes a quick look at the course of action an organization or SBU might take in considering and executing the Influence Scorecard. I’m assuming that one individual from that organization has just read this book, perhaps the CEO or CMO or CCO, and could now use a convenient checklist and action plan to kick things off.

We look at the prerequisites, the pre-board-approval actions, and the post-board-approval actions.

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Publisher Resources

ISBN: 9781119978305Purchase book