O'Reilly logo

The Business of Influence: Reframing Marketing and PR for the Digital Age by PHILIP SHELDRAKE

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

11

WHAT NOW?

This chapter takes a quick look at the course of action an organization or SBU might take in considering and executing the Influence Scorecard. I’m assuming that one individual from that organization has just read this book, perhaps the CEO or CMO or CCO, and could now use a convenient checklist and action plan to kick things off.

We look at the prerequisites, the pre-board-approval actions, and the post-board-approval actions.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required