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304 Chapter 7 ■ Contact Mechanisms: How to Get in Touch
contacted? We may want to also know the contact mechanisms for other
types of entities, such as facilities, orders, shipments, and so on.
What information is available about each contact mechanism, for
example, what is the purpose and usage of each of the different con-
tact mechanisms? You may want to know the phone number that should
be used for billing inquiries, the postal address that should be used for
returns, or the email address that is specified as the ‘work’ email address.
We believe that there is a great advantage in maintaining all of the different
types of contact information (postal addresses, telephone numbers, email
addresses, and so on) in a consistent way throughout your enterprise, and
the patterns in this chapter can help a great deal toward this. From our
experiences working with many enterprises, we have found that contact
mechanism information represents a very large percentage of the fields that
are maintained in various legacy systems. We have also found that this type of
data is maintained in a wide variety of inconsistent formats between databases.
If there were a more standard and consistent way of modeling this type of data,
we believe that this would result in much easier database maintenance and
much better data quality and would provide much easier access to