The Data Model Resource Book, Volume 3: Universal Patterns for Data Modeling

Silverston c10.tex V2 - 11/21/2008 3:20am Page 559

Understanding Motivations 559

these patterns and to successfully socializing and standardizing these patterns

either across an enterprise, or within a particular area of an enterprise:

Understand motivations and work toward meeting them. Really under-

stand the motivations of people who would use the patterns, your

motivations, and the enterprise’s motivations as well as the underly-

ing culture of the enterprise, which often drives these motivations. We

model data to understand it, and in this chapter we will discuss ‘model-

ing’ motivations, and share other techniques to understand motivations.

By modeling these motivations and fine tuning our understanding of

these motivations, we can keep these in the forefront and develop solu-

tions that meet everyone’s needs.

Develop a clear, common, compelling vision. Develop and communi-

cate the purpose for these patterns as well as a vision of what it would

be like if various parts of the enterprise used these patterns. Create the

purpose and vision in a way that is well understood (clear), commonly

agreed upon (common), and that is very motivating (compelling).

This vision should resonate with all levels of the enterprise, technical

and non-technical people, and echo the vision of the enterprise as a

whole.

Develop trust. Why should people in various parts of the enterprise use

these patterns? Are they