
Silverston c02.tex V2 - 11/21/2008 2:58am Page 35
CHAPTER
2
Setting Up Roles: What
Parties Do
Enterprises increasingly wish to view their business from an enterprise-wide
perspective. One very important way to help with this goal is to understand
the relationships that enterprises have with the people and organizations with
which they do business.
A person or an organization may play any number of roles, such as a
customer, supplier, worker, employee, contractor, or partner. Enterprises track
this personal and organizational information in many different applications
across the whole of their businesses. Different applications view the person or
organization as a customer, partner, or supplier depending how the person
or organization is involved in the business life cycle. Capturing roles within
the context of discrete transactions or business processes is very important. For
example, how is a person involved in a sales transaction — as the customer,
as the salesperson? But, what about the roles that are not declared within
these limited bounds? What are the roles that can be declared for a person
or organization independent of any specific event, transaction, or business
process? What are the roles a person or organization plays within terms of the
enterprise as a whole?
For example, we declare a party (person or organization) to be playing the
role of ‘‘customer.’’ This is one of the ways the enterprise ...