The Definitive Guide to Marketing Analytics and Metrics (Collection)
by Cesar Brea, Rajkumar Venkatesan, Paul Farris, Ronald T. Wilcox, Neil Bendle, Phillip E. Pfeifer, David Reibstein
Associate Publisher: Amy NeidlingerExecutive Editor: Jeanne Glasser LevineOperations Specialist: Jodi KemperCover Designer: Chuti PrasertsithManaging Editor: Kristy HartProject Editor: Andy BeasterCopy Editor: Katie MatejkaProofreader: Jess DeGabrieleIndexer: Cheryl LenserSenior Compositor: Nonie RatcliffManufacturing Buyer: Dan Uhrig
© 2014 by Cesar A. Brea
Publishing as PearsonUpper Saddle River, New Jersey 07458
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