August 2014
Beginner to intermediate
1009 pages
23h 39m
English
book
The Definitive Guide to Marketing Analytics and Metrics (Collection)
by Cesar Brea, Rajkumar Venkatesan, Paul Farris, Ronald T. Wilcox, Neil Bendle, Phillip E. Pfeifer, David Reibstein
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Section IV: Customer Analytics
In this section, customer lifetime value (CLV) is presented as the integrating metric for customer management. Chapter 10, “Customer Lifetime Value,” discusses customer profitability, and Chapter 11, “Netflix: The Customer Strikes Back,” defines CLV for a subscription business and connects it to business models and market capitalization. Chapter 12, “Retail Relay,” connects CLV to investments in customer acquisition activities. In contrast to Netflix, Retail Relay allows you to calculate CLV in a noncontractual setting. It provides you the opportunity to evaluate multiple customer acquisition activities based on results from pilot studies.
Chapter 13, “Logistic Regression,” exposes you to logistic regression to ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.