About the Authors
Rajkumar Venkatesan
Bank of America Research Professor of Business Administration Rajkumar Venkatesan teaches “Marketing Strategy” and “Big Data in Marketing” in the MBA, Executive MBA, and Global Executive MBA programs at Darden. Venkatesan’s research focuses on developing customer-centric marketing strategies that provide measurable financial results. Venkatesan’s research has appeared in several journals, including the Harvard Business Review, Journal of Marketing, Journal of Marketing Research, Marketing Science, Journal of Retailing, Decision Support Systems, Marketing Letters, and Journal of Service Research. He serves as an Area Editor of the Journal of Marketing. Many of his research publications have been recognized ...
Get The Definitive Guide to Marketing Analytics and Metrics (Collection) now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
