August 2014
Beginner to intermediate
1009 pages
23h 39m
English
book
The Definitive Guide to Marketing Analytics and Metrics (Collection)
by Cesar Brea, Rajkumar Venkatesan, Paul Farris, Ronald T. Wilcox, Neil Bendle, Phillip E. Pfeifer, David Reibstein
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Bibliography
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Aaker, David A., and Kevin Lane Keller. (1990). “Consumer Evaluations of Brand Extensions,” Journal of Marketing, V54 (Jan), 27.
Aaker, David W., and James M. Carman. (1982). “Are You Over Advertising?” Journal of Advertising Research, 22, 57–70.
Abela, Andrew, Bruce H. Clark, and Tim Ambler. “Marketing Performance Measurement, Performance, and Learning,” working paper, September 1, 2004.
Abraham, Magid H., and Leonard M. Lodish. (1990). “Getting the Most Out of Advertising and Promotion,” Harvard Business Review, May–June, 50–58.
Ailawadi, Kusum, Donald Lehmann, and Scott Neslin (2003). ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.