August 2014
Beginner to intermediate
1009 pages
23h 39m
English
book
The Definitive Guide to Marketing Analytics and Metrics (Collection)
by Cesar Brea, Rajkumar Venkatesan, Paul Farris, Ronald T. Wilcox, Neil Bendle, Phillip E. Pfeifer, David Reibstein
Content preview from The Definitive Guide to Marketing Analytics and Metrics (Collection)
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6. Portland Trail Blazers
We have a new group sales operation in place and we’re looking for dramatic results there.
—Steve Patterson, President, Portland Trail Blazers
Introduction
Less than a month after the 2005 NBA All-Star break, the Portland Trail Blazers were in upheaval. On the court, they had just fired their coach of the past four seasons and were 22–36, in danger of one of the worst seasons in franchise history. Off the court, the Blazers organization was facing considerable challenges as well. The team’s home arena, the Rose Garden, had filed for Chapter 11 bankruptcy and was being run by the building’s creditors.
The arena, a virtual lock to sell out just three seasons before, had seen attendance numbers fall more than 15% since ...
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