August 2014
Beginner to intermediate
1009 pages
23h 39m
English
book
The Definitive Guide to Marketing Analytics and Metrics (Collection)
by Cesar Brea, Rajkumar Venkatesan, Paul Farris, Ronald T. Wilcox, Neil Bendle, Phillip E. Pfeifer, David Reibstein
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Foreword
My first boss once told me, “Data is your friend,” meaning that good data could help a brand manager support his or her recommendations and help get things done.
Thirty plus years later, data is more than friendly—it’s cool. Moneyball concepts are applied beyond baseball. Nate Silver’s analyses inform everything from presidential elections to weather forecasting. And powered by ever bigger data sets and the digitization of everything, nowhere is analytics more important than in marketing. For almost all marketers, analytics has become a strategic imperative: not whether, but what and how?
It is in this data-driven environment that we should ask: What do business school students really need to know about marketing analytics? And how should ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.