The Definitive Guide to Marketing Analytics and Metrics (Collection)
by Cesar Brea, Rajkumar Venkatesan, Paul Farris, Ronald T. Wilcox, Neil Bendle, Phillip E. Pfeifer, David Reibstein
Associate Publisher: Amy NeidlingerExecutive Editor: Jeanne Glasser LevineOperations Specialist: Jodi KemperCover Designer: Alan ClementsManaging Editor: Kristy HartSenior Project Editor: Betsy GratnerCopy Editor: Karen AnnettProofreader: Katie MatejkaIndexer: Tim WrightSenior Compositor: Gloria SchurickManufacturing Buyer: Dan Uhrig
© 2015 by Rajkumar Venkatesan, Paul Farris, and Ronald T. WilcoxPublished by Pearson Education, Inc.Upper Saddle River, New Jersey 07458
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