August 2014
Beginner to intermediate
1009 pages
23h 39m
English
book
The Definitive Guide to Marketing Analytics and Metrics (Collection)
by Cesar Brea, Rajkumar Venkatesan, Paul Farris, Ronald T. Wilcox, Neil Bendle, Phillip E. Pfeifer, David Reibstein
Content preview from The Definitive Guide to Marketing Analytics and Metrics (Collection)
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20. Cardagin: Local Mobile Rewards
When you visit your favorite restaurant, the manager sometimes offers you a free dessert. The restaurant manager could provide such recognition for about 100 of their best customers, but what about the next 1,000 who are also regulars?
—Rob Masri
Introduction
On a still-nippy February afternoon, Rob Masri, CEO of Cardagin, a mobile marketing network based in Charlottesville, Virginia, scanned his iPhone app as he entered Eppie’s, a local restaurant. Through the Cardagin app, Eppie’s, an early member of the Cardagin network, could track a user’s visits and offer personalized coupons on the spot. That day, Masri was able to redeem a 90% discount for lunch, over which he spoke passionately about Cardagin’s fast ...
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