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The Definitive Guide to Marketing Analytics and Metrics (Collection) by David Reibstein, Phillip E. Pfeifer, Neil Bendle, Ronald T. Wilcox, Paul Farris, Rajkumar Venkatesan, Cesar Brea

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20. Cardagin: Local Mobile Rewards

When you visit your favorite restaurant, the manager sometimes offers you a free dessert. The restaurant manager could provide such recognition for about 100 of their best customers, but what about the next 1,000 who are also regulars?

—Rob Masri

Introduction

On a still-nippy February afternoon, Rob Masri, CEO of Cardagin, a mobile marketing network based in Charlottesville, Virginia, scanned his iPhone app as he entered Eppie’s, a local restaurant. Through the Cardagin app, Eppie’s, an early member of the Cardagin network, could track a user’s visits and offer personalized coupons on the spot. That day, Masri was able to redeem a 90% discount for lunch, over which he spoke passionately about Cardagin’s fast ...

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