August 2014
Beginner to intermediate
1009 pages
23h 39m
English
book
The Definitive Guide to Marketing Analytics and Metrics (Collection)
by Cesar Brea, Rajkumar Venkatesan, Paul Farris, Ronald T. Wilcox, Neil Bendle, Phillip E. Pfeifer, David Reibstein
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Index
Numerics
10 Ps of successful analytics, 27-28
2011 Google Online Marketing Challenge, 232-236
evaluation, 233
recommendations for Motorcowboy.com, 237-238
A
abandonment, 215
accounting identities, 8
ad groups, 231
advertising, 2
display advertising, 213
Google AdWords, 231
national advertising campaign, SVEDKA vodka, 122-123
paid search advertising, 211-215
abandonment, 215
bidding on ad space, 218
CLV-based optimization, 219-220
diagnostic feedback loops, 222-223
landing page, 218
product listings, 217
text ads, 217
AED (advertising elasticity of demand), ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.