August 2014
Beginner to intermediate
1009 pages
23h 39m
English
book
The Definitive Guide to Marketing Analytics and Metrics (Collection)
by Cesar Brea, Rajkumar Venkatesan, Paul Farris, Ronald T. Wilcox, Neil Bendle, Phillip E. Pfeifer, David Reibstein
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Index
A
Abbott, 68
accelerating progress, 20
access to data, 29
analytic maturity model, 35-37
data warehouses, 37
external source management, 46-48
meso-analytic era, 31
accountability, 125
effectiveness, 127
usage of resources, 134
acquisitions, eCPA (effective Cost Per Acquisition), 97
Acxiom, 158
adding variables, 20
ad hoc approaches to
defining data requirements, 44-46
exploration by analysts, 133
Adobe Test & Target, 171
Adometry, 84
Aetna Insurance, 28, 61. See also Lang, Belinda
algorithms, recommendation, 221
alignment
optimization, 84
strategic, ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.