March 2013
Beginner
468 pages
12h 25m
English
Content preview from The Game Production Handbook, 3rd EditionBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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24
Marketing and Public Relations
In This Chapter
• Working with Marketing
• Packaging
• Demos
• Marketing Assets
• Game Builds
• Asset Deliverable Checklist
24.1 Introduction
The marketing team, in conjunction with the game’s producers, coordinates the game’s marketing campaign with its release date. The team’s mission is to generate game sales through advertising, so they need input from the development team in order to ensure that the game’s key features are communicated effectively to the audience. However, though they want to create a high-quality game that does well, marketing’s last-minute asset or feature requests can create friction with ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.