The Game Production Handbook, 3rd Edition

24

Marketing and Public Relations

In This Chapter

• Working with Marketing

• Packaging

• Demos

• Marketing Assets

• Game Builds

• Asset Deliverable Checklist

24.1 Introduction

The marketing team, in conjunction with the game’s producers, coordinates the game’s marketing campaign with its release date. The team’s mission is to generate game sales through advertising, so they need input from the development team in order to ensure that the game’s key features are communicated effectively to the audience. However, though they want to create a high-quality game that does well, marketing’s last-minute asset or feature requests can create friction with ...