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The Laws of Charisma by Kurt W. MORTENSEN

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RESEARCH

SECTION ONE: PRESENCE: WHAT DO YOU RADIATE?

Chapter 1: Passion: The Transfer of Pure Energy

When two persuaders (with very different incomes) are compared with similar intelligence, similar core competence, and the same persuasion skills, the difference between the high and low income is usually passion. [Kurt W. Mortensen, Persuasion IQ: The 10 Skills You Need to Get Exactly What You Want (New York: AMACOM, 2008).]

How are charismatic people described by their followers? In terms of awe, inspiration, and empowerment. [O. Behling and J. M. McFillen, “A Syncretical Model of Charismatic/Transformational Leadership,” Group & Organization Management (June 1996): 21.]

Enthusiasm and emotions are catching. [James M. Kouzes and Barry Z. Posner, ...

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