CHAPTER 22

RAPPORT:THE INSTANT CONNECTION

It is not your customer’s job to remember you. It is your obligation and responsibility to make sure they don’t have the chance to forget you.

—PATRICIA FRIPP

We have all met someone who, after just a few seconds of being together, we felt an instant connection or bond with them. We also have probably all met someone whom we instantly did not like and did not want to be around. When you can develop rapport, when you can connect with anyone, when others feel comfortable around you, then you can enhance the effect of your charisma. Others will pay more attention to you, they will want to be influenced by you, and they will open up more readily. Rapport is when two (or more) people synchronize mentally, ...

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