CHAPTER 3

CONGRUENCE:ACTION VERSUS INTENTION

You can fool some of the people all of the time, and all of the people some of the time, but you cannot fool all of the people all the time.

—ABRAHAM LINCOLN

Agreement and harmony between what you say and what you do are paramount to instilling trust and generating charisma. The more consistent and congruent you are in every aspect of your message, the more honest and genuine you’ll be perceived to be. If you don’t believe in your message, others won’t believe in it. When you practice what you preach, they will start to practice what you preach. When you achieve congruency, you will become more authentic. This authenticity is what helps you magnify your charisma and draws people to you. When you possess ...

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