Chapter 12. Benchmarking and Best Practices
The old idea of the manager knowing a few more facts than his subordinates is nonsense; leaders share information so everyone understands the vision and contributes to its success. That's what communication is all about. And it's at the heart of managing the modern corporation.
—Jack Welch, Chairman of GE
Because the communication process is central to connecting the dots, companies want to know "Who's the best?" "From whom can we learn?" "What do these companies do that's so materially different from the also-rans?"
Business leaders often want to benchmark other companies to learn how to improve their own communication processes so they can generate increased performance. If you are new to the subject, ...
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