June 2016
Intermediate to advanced
256 pages
5h 7m
English
Why is it so difficult for established companies to pull off the new growth that business model innovation can bring? Here’s why: they don’t understand their current business model well enough to know if it would suit a new opportunity or hinder it, and they don’t know how to build a new model when they need it.
—Clayton M. Christensen, author, The Innovator’s Dilemma
DIGITAL NETWORKS ARE CHANGING ALL THE RULES OF BUSINESS. It is clear that new, scalable, digital, and industry-hopping business models, like those of Amazon, Google, Uber, and Airbnb, are affecting growth, scale, and profit potential for companies across the board. Investors are already shifting capital toward the latest business models. ...