AS WE MOVE INTO THE TEN PRINCIPLES FOR NETWORK ORCHESTRATION, we want to exhort you to consider what each principle has to offer your organization.

Many of these principles will come across as challenges—challenges to your business, your beliefs, and your values. And with challenges often comes resistance. Bringing new thinking to industry incumbents is notoriously hard. Many leaders struggle to see the possibilities, resist letting go of previously successful strategies (even if they are no longer effective), or tinker and tweak without generating any real change.

Instead, try to look at each principle as a lever that could propel you and your organization into a future with greater revenue, profit, growth, and value. You do not need to pull ...

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