OPERATE

Enact Your Network Business Model

When you innovate, you’ve got to be prepared for people to tell you that you are nuts.

—Larry Ellison, former CEO, Oracle

WHAT DOES IT TAKE FOR A LARGE FIRM TO INNOVATE? Let’s look at Google, one of the most innovative companies of the past decade, and its secret lab, X, previously known as Google X. Google is well known for its capability with digital technology and for its ability to innovate, and it has developed a specific structure and process for nurturing its most innovative projects, the ones it calls “moonshots.”

In 2010, Google created X to develop a self-driving car. Since then, new projects have been added, such as Google Glass, a wearable computer with an optical head-mounted display; ...

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