PRINCIPLE 10

MINDSET

From Closed to Open

Entrepreneurial business favors the open mind. It favours people whose optimism drives them to prepare for many possible futures, pretty much purely for the joy of doing so.

—Richard Branson, The Virgin Group

EVEN A HUNDRED-YEAR-OLD ORGANIZATION CAN INNOVATE ITS BUSINESS MODEL. General Motors (GM) is coming enthusiastically, albeit a bit late, to the innovative ride-sharing market with a $500 million investment in Lyft as part of Lyft’s latest $1 billion venture financing round. Although a shift from car ownership to car sharing, and even further to autonomous vehicles, could be a risky disruption to their market, GM’s leaders have decided to embrace the changing business model landscape in transportation ...

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