June 2016
Intermediate to advanced
256 pages
5h 7m
English
Accenture, 133
accounting, 116
external data sources and, 97–98
move to big data from, 99–101
traditional approaches to, 41–42, 97, 194
Adidas, 109
affinity
customer contributors and, 68, 70, 71
networks and, 4, 22, 98, 150, 153, 160, 161
subscription model and, 77, 80, 81, 83
Airbnb, 3, 4, 8, 31, 44, 58, 61, 66, 81, 91, 139, 156, 159, 160, 174, 179
Alphabet, 118
Amazon.com, 3, 47, 57, 60, 110, 119, 143, 147, 177–178, 183, 190
American Airlines, 133
American Management Association, 57
Amgen, 133
Ammann, Daniel, 113
analytics
digital technology for, 30, 31, 32, 34
GE’s Immelt on importance of, 199–200
as key technology, 32
leaders’ access to information and, 57–58
leaders’ openness to using, 115, 116
network ...