INDEX

Accenture, 133

accounting, 116

external data sources and, 97–98

move to big data from, 99–101

traditional approaches to, 41–42, 97, 194

Adidas, 109

Adobe, 76, 80

affinity

customer contributors and, 68, 70, 71

networks and, 4, 22, 98, 150, 153, 160, 161

subscription model and, 77, 80, 81, 83

Airbnb, 3, 4, 8, 31, 44, 58, 61, 66, 81, 91, 139, 156, 159, 160, 174, 179

Alibaba, 4, 9

Alphabet, 118

Amazon.com, 3, 47, 57, 60, 110, 119, 143, 147, 177–178, 183, 190

American Airlines, 133

American Management Association, 57

Amgen, 133

Ammann, Daniel, 113

analytics

digital technology for, 30, 31, 32, 34

GE’s Immelt on importance of, 199–200

as key technology, 32

leaders’ access to information and, 57–58

leaders’ openness to using, 115, 116

network ...

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