PRINCIPLE 8

MEASUREMENT

From Accounting to Big Data

Not everything that counts can be counted, and not everything that can be counted counts.

—William Bruce Cameron, sociologist

YOU MIGHT NOT EXPECT a chain of barbecue joints with eleven people on its information technology staff to be an innovator in the use of big data. If so, you’re in for a surprise. Big data isn’t just for the Googles, Apples, Amazons, and Facebooks.

Using big data doesn’t have to be a complicated, resource-heavy, yearlong endeavor. Big data, for our purposes, is nothing more than large sets of information that can be analyzed to understand useful patterns, often, but not always, related to human behavior.

Husband-and-wife team Roland Dickey (CEO) and Laura Dickey (CIO) ...

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