Create Your New Network Business Model

We view ourselves both as an automotive company, and as a mobility company.

—Mark Fields, CEO, Ford Motor Company

VISUALIZING YOUR ORGANIZATION AS A DIGITAL NETWORK, even in a small portion of the business, is a similar leap to the one made fifteen or more years ago by every great leader telling her teams and boards, “We need to get our organization online.” Most people did not know what that meant, but the best made the leap.

To be sure, every industry is undergoing a change, including those grounded in physical assets—transportation and lodging. You’ve heard of Uber, and probably Lyft, and maybe even their car-sharing grandparent Zipcar—not to mention Getaround, RelayRides, Greenwheels, GoCar, ...

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