May 1997
Intermediate to advanced
173 pages
4h 49m
English
Content preview from The New Positioning: The Latest on the World's #1 Business Strategy
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3
Minds Can’t Cope
W
hile the mind may be a mystery, we know one thing for
certain: it’s under attack.
In Positioning: The Battle for Your Mind, we made a great
deal of the fact that America has become the world’s first
“overcommunicated” society. The explosion of media forms
and the ensuing increase in the volume of communications
have dramatically affected the way people either take in or
ignore the information offered them. Overcommunication has
changed the whole game of communicating with and influ-
encing people.
Well, what I thought was “overload” in the ’70s turns out
to be just warming up in the ’90s. Here are some statistics
that dramatize the problem: ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.