May 1997
Intermediate to advanced
173 pages
4h 49m
English
Content preview from The New Positioning: The Latest on the World's #1 Business Strategy
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Madonna as a spokesman on global business issues. He was
featured as such in op-ed pieces and interviews with both gen-
eral-news and business media and the accounting trade press.
A series of regular, internal memoranda about the new pro-
gram was sent to partners and employees.
The firm’s quarterly video news-magazine program, called
Insight, featured examples of how people in the firm were liv-
ing role models of the global leadership concept. The firm’s
all-personnel, monthly newspaper also carried stories support-
ing the repositioning.
Communication tools were developed to equip people with
the information they needed on The Global Leader message. ...
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