May 1997
Intermediate to advanced
173 pages
4h 49m
English
Content preview from The New Positioning: The Latest on the World's #1 Business Strategy
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163
The Right People
in the Room
I
n one of my many strategic meetings at one of America’s
largest companies, a young lady presented what I consider
one of the most important pieces of advice I have ever
received about positioning.
At the end of a presentation, she came over and offered
congratulations on what she thought was an excellent piece of
thinking.
But then she startled me by saying that I would never sell
any of my positioning ideas. When I asked why, she replied
with a simple but brilliant observation: “You’ll never have the
right people in the room.”
She went on to explain that the top people don’t go to
meetings like this. And powerful ideas always ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.